No…it’s cheese…but this is rice:

http://www.freerice.com

No, I haven’t seen Borat, nor do I have a particular desire to. But I like that line. And it’s relatively pertinent in this case. If you go to the link you see they’re givingaway rice…to the hungry people of the world. Nice thought…and the’re a non-profit so that’s their mission. But their other mission is making you smarter. Their custom-built system gives you a high-powered word and asks you for a synonym, tailoring the “game” to your vocabulary level nd seeking to expand that level. They’ve been in business since October 7th…for about seven weeks. In that time they have, by people getting 10…no wait it’s now 20…grains’ worth of donations for each word they get right (thanks to advertisers displayed on the web page), generated a massive 4.2-plus billion (with a “b”) grains of rice to end world hunger. Okay, so that migh actually be not that much, but it’s a coolway to raise money for ending world hunger, while at the same time endeavoring to make the population more literate. I think I’ve raised a thousand grains or two so far. Hey, it’s a cool, beneficial use of the web. Check it out.

Oh, in case you’re wondering, looks like there are about 29,000 grains of rice in a pound of rice, or 1800 in a half-cup serving. So, up until the end of last night FreeRice has raised some 144,000+ pounds, or a little over 72 tons, of rice for the hungry. That gives enough rice to dish out over 2.3 million servings of the stuff. That’s some serious anti-poverty power by a little web 2.0-ish company. Applause for them. I think I’ll generate a thousand grains really quick here to end world hunger 🙂

P.S. I think I’m up to 2000 grains now. My computer is set to remember such things now so I can keep track of my progress easier.